As to why he filed the suit, Jones told the Telegraph that the feedback was “unfair” and “unreasonable,” and that the refund should have warranted positive feedback instead. “I’m losing money by the day and my business could go under because of it. I’ve been left with no option but to take legal action and I’m sure I’ll be successful,” Jones said.
I think he hit the nail right on the head in the quote there, but didn’t understand a key concept of the ratings system: it’s designed to warn other people of bad business on Ebay. If you do something wrong, then yes, you should be getting negative ratings. Sending the wrong (and damaged) item is definitely one of those wrong things. This is one of the primary reasons that I no longer utilize Ebay. After having several instances of the sellers trying to blackmail me into giving them positive review, I finally just gave up on the site.