Why has there been a new Madden game every year for the last 20 years?

ea sales gama 490px Why has there been a new Madden game every year for the last 20 years?

It’s a tough road that EA has chosen, one illustrated by the above graph from Gamasutra’s recent analysis of November’s North American sales results. Reliable and storied football franchise? Selling millions. New IPs and ambitious sequels? Not so much.
Maddening: NPD data shows weak Dead Space, Mirror’s Edge sales – Joystiq

That’s why.  Because everyone knows that Madden will sell, and sell well.  Of course, compared to both Dead Space and Mirror’s Edge, it’s in a more broadly known genre.

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