A T-shirt has become one of the most popular items sold by online retailer Amazon in the past few weeks.
Sales of the kitsch Three Wolf Moon T-shirt shot up 2,300% after a spate of ironic reviews went viral.
The first review gave the shirt five stars, saying it “Fits my girthy frame, has wolves on it, attracts women” but “cannot see wolves with arms crossed”.
That prompted hundreds of others to post frivolous reviews, turning the page into an internet phenomenon.
“When I put this T-shirt on for the first time, my wife left me! Thank you, Three Wolf Moon T-Shirt,” wrote one wag, while another said that “the Three Wolf Moon T-Shirt gave me a +10 resistance to energy attacks, +8 Strength… and I have successfully solved 7 crimes in my city”.
Amazon’s senior manager of community content, Russell Dicker, said the T-shirt was currently the top selling item in their clothing store.
“The Three Wolf Moon T-Shirt recently moved up 2,300% in sales rank,” he said. “We are grateful that our reviewers are so passionate.”
— BBC NEWS | Technology | Joke review boosts T-shirt sales
I’ve seen this shirt around, I’m just not man enough to buy one for myself