Father Involvement – Super Soaker PSA


More than 79% of Americans feel “the most significant family or social problem facing America is the physical absence of the father from the home.” Research shows that the lack of a father in the home correlates closely with crime, educational and emotional problems, teenage pregnancy, and drug and alcohol abuse.

In an effort to show dads the critical role they play in their children’s lives, the Ad Council has partnered with the National Responsible Fatherhood Clearinghouse and volunteer ad agency Campbell-Ewald to create a new PSA campaign that communicates to fathers that their presence is essential to their children’s well-being. The campaign provides fathers with the information they need to become better dads.

This PSA is very well done.

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3 thoughts on “Father Involvement – Super Soaker PSA

  1. Cute. It does shock me though, how few dads are really involved in their kids’ lives. The schools always seemed to be shocked when both hubby and I showed for any meetings. I’m trying to remember if any dads showed up for PTC w/ their wives. There were a couple of singled dads that would show, but they always seemed to want me to tell them how to parent their kids, quite the opposite of the moms.

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