[youtube:www.youtube.com/watch?v=fxis7Y1ikIQ%5D

Feeling pretty bad about eating turkey? Why not wash it down with some graphic polar bear deaths to make you feel bad about flying to see your family over Thanksgiving! The message: Every average flight we take emits the weight of an adult polar bear in carbon dioxide. Happy Thanksgiving! You’re an animal murderer!

Project name: Polar Bear
Client: Plane Stupid
Brief: We wanted to confront people with the impact that short-haul flights have on the climate. We used Polar Bears because they’re a well understood symbol of the effect that climate change is having on the natural world.

Seriously? Wow.

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