NIKE: THE HUMAN CHAIN Ad

From Lance Armstrong on his bike, to a six-year-old in China learning martial arts, movement is the universal language that connects us all. It’s a language of beauty, drama, tragedy and triumph. And the road to athletic greatness is not marked by perfection, but the ability to constantly overcome adversity and failure.

“It’s not how you start, it’s how you finish. It’s not where you’re from, it’s where you’re at. Everybody gets knocked down, how quick are you going to get up?”

Visually beautiful commercial, but even better message. Great music too. The Hours – Ali In The Jungle.

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