NEW YORK (CNNMoney.com) — Ticket prices will be going up at movie theaters across the country this weekend as the entertainment industry looks to cash in on growing demand for 3-D movies following the success of “Avatar” and “Alice in Wonderland.”
Starting Friday, prices for adult admission to 3-D movies will increase an average 8.3% at box offices nationwide, according to market research conducted by investment firm BTIG. Ticket prices for IMAX movies are expected to jump 10%, while prices for regular 2-D movies will rise about 4% on average.
I do not support this, not even in the slightest. 3d is still just a gimmick, with just a SINGLE movie out so far that was made just marginally better by the presence of 3d technologies. I haven’t seen it myself, but I’m told that the 3d on Alice wasn’t all that hot, and may have been put in post filming, which is always a horrible idea. via Box office prices going up – Mar. 25, 2010.