Seeing their juicy red flesh in the shops is a sign that summer is on its way.

But this year your strawberries could be as white as the cream poured over them, after a new variety went on sale today.

The pineberry is said to combine the shape and texture of a strawberry with a flavour and smell closer to that of a pineapple.

Color me intrigued, I wonder if there’s any of these treats here in the US.

via ‘Pineapple’ strawberries on sale: Pineberries and cream, the new summer treat? | Mail Online.