A California appeals court ruled that it is an invasion of privacy for a retailer to ask you for your zip code when completing a transaction. I find this annoying but never really intrusive. I like it a lot more than them asking for my digits. The ruling also gave this clarification:
For instance, one can request a customer’s driver’s license to verify his or her identity. What makes it wrong is when a business records that information, according to the ruling, especially when the practice is “unnecessary to the sales transaction.”
via CNN.com.Favorite This!