A pizza company has upset people over an advertising campaign that compares its limited-edition hot cross buns to Jesus.

Hell Pizza has put billboards around Auckland’s CBD that advertise its hot cross buns with the tagline: “For a limited time. A bit like Jesus.”

Anglican Church media officer Lloyd Ashton said the campaign was disrespectful to many religions and the people who followed them.

“They [the billboards] join a long line of advertising that’s in questionable taste that slings off [at] things that lots of people hold precious.

“It’s disrespectful to what a lot of people hold very dear.”

Mr Ashton said he was tired of advertising agencies using blasphemy and religious controversy to sell products.

via Cynical-C

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