Hostess Brands, whose quirky full-page ads for Twinkies, CupCakes and Fruit Pies were a hallmark of American comic books from 1975 to 1982, is expected to file for Chapter 11 bankruptcy protection as early as this week.

this is what happens when you stop advertising in comics.

via Hostess, offbeat staple of ’70s and ’80s comics, to file for bankruptcy | Robot 6 @ Comic Book Resources – Covering Comic Book News and Entertainment.

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