Posted in Posts WTF? Procter & Gamble files trademark for ‘WTF’ ‘LOL’ ‘NBD’ and ‘FML’ August 25, 2018 Leave a comment Oh, brands. Will you never learn. P&G is trying to give itself a Millennial Cool makeover by grabbing the intellectual property rights to the internet-origin expression ‘WTF.’ The o… Favorite This!